Get your ads to find the people who are more likely to love your non-profit!
This service requires a 3-month commitment and an advertising budget of at least $500, paid for by the client, it includes all the necessary elements for your campaign's success:
- ad creation and setup
- audience building
- account management
- conversion tracking
- optimized goal-setting
- Pixel integration.
Determine who is your best audience to show your ads to. Find who are the people who are most likely to find your ads relevant. To further target your ad delivery, there are three audience tools at our disposal:
- Core Audiences- Define an audience based on criteria like age, interests, geography, and more.
- Custom Audiences- Get back in touch with people who have engaged with your business, online or off.
- Lookalike Audiences- Reach new people whose interests are similar to those of your best customers.
Core Audiences
Define your audience for smarter ad targeting. With Core Audiences, you set the rules for where your ads are delivered. Adjust your target audience to be as broad or well-defined as you like, based on the following criteria.
Location
Advertise in the cities, communities, and countries where you want to do business.
Demographics
Choose your audience based on age, gender, education, job title and more. You can keep track of the types of people your ads are reaching, but Facebook will never share personally-identifiable information about them.
Interests
Add the interests and hobbies of the people you want your ad to reach and make your targeted ads more relevant.
Behavior
Target your ads based on consumer behaviors such as prior purchases and device usage.
Connections
Choose to include people who are connected to your Facebook Page or event, or exclude them to find new audiences.