A brand positioning mission or statement will help define who your ideal customer is, describe the type of organization you represent, the voice in which you want to be heard, the feelings you want to evoke, what tangible impact your organization provides and finally an aspiration we can all get behind.
A brand positioning statement will help us establish the values your brand represents, define its target audience, the voice in which you want tobe heard, the feelings you want to evoke, the tangible impact it will provide and finally inspire us into an ideal we can all support with our hearts and minds.
- Avoid a long, hard-to-spell name
- your name should convey some sort of meaning
- Check to make sure Its available online
- Make sure you personally love your name, you are going to have to live it for a long while!
Traditionally, brands satisfy a need, add value, and generally improve the quality of life. Those things are great and all but no longer enough, There is a new paradigm set by the Millennial generation. and now Not only does your business needs to be profitable, but it also must have a positive impact on the lives of its employees, community, and the planet as a whole.
Define Your Voice
How do you sound to others? Appealing to the feelings and emotions of your audience will drastically improve your chance of converting visitors into customers. Aim for honesty, authenticity, empathy and transparency. Humanizing your brand will naturally attract people who share your values. And I strongly believe that it's better to attract and to search.
What are the tangible results your brand creates for your clients? Is it more money in their pockets, improved health, a more efficient shelter, in other words, what is it that you will do for your client, and what is the promise you will deliver.