Brand Positioning

00171
$900
In stock
1
Product Details

A brand positioning mission or statement will help define who your ideal customer is, describe the type of organization you represent, the voice in which you want to be heard, the feelings you want to evoke, what tangible impact your organization provides and finally an aspiration we can all get behind.

As the great Simon Sinek explains, all the leaders and influencers in the world think alike. You see people don’t buy what you do they buy why you do it. What you do simply reinforces your belief system.

A brand positioning statement will help us establish the values your brand represents, define its target audience, the voice in which you want tobe heard, the feelings you want to evoke, the tangible impact it will provide and finally inspire us into an ideal we can all support with our hearts and minds.

Coming up with the right name can greatly increase your chance of success. Not getting it right, can hinder your marketing efforts and in some cases have unintended legal consequences. Here are some things to keep in mind in your discovery process:
  • Avoid a long, hard-to-spell name
  • your name should convey some sort of meaning
  • Check to make sure Its available online
  • Make sure you personally love your name, you are going to have to live it for a long while!
Define Who Is Your Ideal Customer?
Look at your client base, and gather demographic information, know their goals and aspirational values, understand their fears and pain points, their wants, and needs. If you are a business to business company, tell me what industry they belong to, what’s their job title, how old is their company, and their revenue level. If you are a business to consumer company, tell me what is their gender, income, age, the problem they are trying to solve and any other relevant information.
Define your brand's culture

Traditionally, brands satisfy a need, add value, and generally improve the quality of life. Those things are great and all but no longer enough, There is a new paradigm set by the Millennial generation. and now Not only does your business needs to be profitable, but it also must have a positive impact on the lives of its employees, community, and the planet as a whole.

Define Your Voice

How do you sound to others? Appealing to the feelings and emotions of your audience will drastically improve your chance of converting visitors into customers. Aim for honesty, authenticity, empathy and transparency. Humanizing your brand will naturally attract people who share your values. And I strongly believe that it's better to attract and to search.

Define your brand's culture

Traditionally, brands satisfy a need, add value, and generally improve the quality of life. Those things are great and all but no longer enough, There is a new paradigm set by the Millennial generation. and now Not only does your business needs to be profitable, but it also must have a positive impact on the lives of its employees, community, and the planet as a whole.

What are the tangible results your brand creates for your clients? Is it more money in their pockets, improved health, a more efficient shelter, in other words, what is it that you will do for your client, and what is the promise you will deliver.

The Wow Factor depicts what a company does to go above and beyond customer expectations n an honest, endearing, and highly-personable way.
For example, a restaurant Manager may empower his or her employees to give away free cups of coffee to folks they like.

By Making customers feel, loved, and appreciated, you’ll connect with in an emotional level and will be contributing to the future success of your business.

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Brand Positioning

00171
$900
In stock
1
Product Details

A brand positioning mission or statement will help define who your ideal customer is, describe the type of organization you represent, the voice in which you want to be heard, the feelings you want to evoke, what tangible impact your organization provides and finally an aspiration we can all get behind.

As the great Simon Sinek explains, all the leaders and influencers in the world think alike. You see people don’t buy what you do they buy why you do it. What you do simply reinforces your belief system.

A brand positioning statement will help us establish the values your brand represents, define its target audience, the voice in which you want tobe heard, the feelings you want to evoke, the tangible impact it will provide and finally inspire us into an ideal we can all support with our hearts and minds.

Coming up with the right name can greatly increase your chance of success. Not getting it right, can hinder your marketing efforts and in some cases have unintended legal consequences. Here are some things to keep in mind in your discovery process:
  • Avoid a long, hard-to-spell name
  • your name should convey some sort of meaning
  • Check to make sure Its available online
  • Make sure you personally love your name, you are going to have to live it for a long while!
Define Who Is Your Ideal Customer?
Look at your client base, and gather demographic information, know their goals and aspirational values, understand their fears and pain points, their wants, and needs. If you are a business to business company, tell me what industry they belong to, what’s their job title, how old is their company, and their revenue level. If you are a business to consumer company, tell me what is their gender, income, age, the problem they are trying to solve and any other relevant information.
Define your brand's culture

Traditionally, brands satisfy a need, add value, and generally improve the quality of life. Those things are great and all but no longer enough, There is a new paradigm set by the Millennial generation. and now Not only does your business needs to be profitable, but it also must have a positive impact on the lives of its employees, community, and the planet as a whole.

Define Your Voice

How do you sound to others? Appealing to the feelings and emotions of your audience will drastically improve your chance of converting visitors into customers. Aim for honesty, authenticity, empathy and transparency. Humanizing your brand will naturally attract people who share your values. And I strongly believe that it's better to attract and to search.

Define your brand's culture

Traditionally, brands satisfy a need, add value, and generally improve the quality of life. Those things are great and all but no longer enough, There is a new paradigm set by the Millennial generation. and now Not only does your business needs to be profitable, but it also must have a positive impact on the lives of its employees, community, and the planet as a whole.

What are the tangible results your brand creates for your clients? Is it more money in their pockets, improved health, a more efficient shelter, in other words, what is it that you will do for your client, and what is the promise you will deliver.

The Wow Factor depicts what a company does to go above and beyond customer expectations n an honest, endearing, and highly-personable way.
For example, a restaurant Manager may empower his or her employees to give away free cups of coffee to folks they like.

By Making customers feel, loved, and appreciated, you’ll connect with in an emotional level and will be contributing to the future success of your business.

Save this product for later

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